Savvy Pro Marketing is a full service media consulting firm with 15 years of experience. Our staff is equally skilled at advertising sales, media buying and strategy across all platforms. We are open to collaborating on traditional and digital marketing efforts. Contact us to learn how our formula for repeat success can drive revenue for you.
Experience a strategic media agnostic approach to business. We believe client goals drive the media mix. Our channel and product selections are made in an unbiased fashion. We possess a knack for breaking new business and provide superior service to all partners. Rather big or small, your goals are our goals.
We are uniquely positioned to produce effective marketing and advertising solutions with your business objectives top of mind. We raise our hands to lend support for short term or long term consulting assignments. Does your business call for a new hire? No time to train them? We can help. No need to take our word for it, scroll down to client testimonials!
With a background in media planning, Savvy Pro Marketing brings an invaluable perspective to the sales industry through an innate understanding of how agency teams operate. This includes the ability to quickly identify and prioritize the data that is most important to a planning team when evaluating opportunities. The attention to detail and ability to bring forth ideas that deliver on client objectives made life easier, reducing the need for countless revisions to proposals, resulting in a smoother approval process. With a direct yet down-to-earth communication style, Savvy Pro Marketing is a breath of fresh air in an industry known for pretentious, disingenuous sales people. I look forward to working with the company again.
~VP Media Director
Knowledge of clients' business, market and network conditions, agility to accept new ideas help grow business exponentially. Most striking attribute is the ability to "cut through the clutter". Able to hear all ideas, communicate what is best, and anticipate potential issues.
~ Director of Ad Sales
Dedicated leader who cares deeply for all members of the team. Drives a delicate balance between demanding the very best of each employee while compassionately coaching them through areas of development.
~ CPG Brand Manager
A valuable addition to the team, who is incredibly passionate and motivated to achieve sales goals and successful in breaking several new accounts as well as winning back key dormant business. A strategic and collaborative seller who consistently encourages and influences colleagues to achieve company goals.
~ VP Ad Sales
Built relationships quickly, managed resources appropriately and provided solutions that made sense for clients and for the company. A natural solutions oriented salesperson, pleasure to work with and commands the room when giving presentations.
~ SVP Global Strategy & Business Development
Over seven years I was able to witness, learn and partner on various group projects e.g. clients, agency matters or vendor negotiations. Demonstrates ability to manage multiple projects and people while remaining level-headed enough not to get overly-stressed in our client servicing industry. I am not surprised at the success achieved on the sales side of advertising from digital expert to broadcast expert; all the while maintaining important client and agency relationships.
~VP Media Director
Typical duties as performed by advertising experts: buying, media recommendations, recruiting, staff trainings. Brand services include managing agency relationships and overseeing media investments. Training is offered for all service areas.
Evaluation of the landscape or specific proposals. We will clearly identify pros and cons of proposal submissions. During this process we will act as a liason fielding questions to and from the vendor community. A final recommendation will be provided.
Articulation of your campaign goals, media objectives, KPIs and more. This document will help the vendor community build proposals that are in line with brand needs. Campaign recaps and competitive analysis are also available.
The goal here is help define your consumer target. Next, we determine the best strategy for maximizing reach. This includes media channels, flighting, geography and vendor considerations.
We develop consumer facing collateral that effectively communicates the benefits of the product or service. Pricing and promotion are excellent means of inciting trial. We help to ensure your product or service is marketed in the best light. Placements will be recommended for distribution of materials. Basic web design is available.
Basic set up of social media handles i.e. Facebook, Instagram and LinkedIn. We guide user name selection, provide a (1) week content calendar, introduce brand voice and identify influencers. Basic service includes initial postings and no replies.
Our freelance staffing service aims to bridge gaps in coverage. We offer this service to both advertising agencies, digital content publishers and television networks. Book a consultation for more information.
Turn to us when business is up but maybe not enough to require a formal increase in headcount. We can assist you in developing presentations to showcase your capabilities or specific brand. We speak "agency" and help to ensure that your proposal moves to the top of the pile.
Too many RFPs? Your submissions are not winning business? We can provide insight on past proposals or respond to RFPs on your behalf. No RFP? No problem. Let us work with you to leverage market insights and build a business case to earn consideration.
New products, services or programming but no go to market strategy? We can help identify key benefits and develop a framework for your offer. Customized sales training can equip your staff with tools to overcome obstacles. Arm your team with the tools for success from VBR to closing the deal and even touting results.
No digital experts in house? Budget too tight for high cost training? No problem. We train traditional media sellers the basics of digital media sales. Our team holds official IAB Digital Media Sales Certification. Moreover we have served on publisher side and secured millions from BIG brands. Available to teams and individuals.
We offer feedback on how to enhance existing website content and editing services for sites in progress. Design services are available upon request.
Consultation on how to best enhance your existing website. The service can be expanded to include professional editing services.
Consultation on how to best build your site to drive revenue. The service can be expanded to include web design.
Make your appointment more productive.
Tell us about your project or brand in advance.
We love to lend our talents to business growth.
Dream big. Think Savvy.
Tuesday - Friday
8:30am - 4:30pm
Or By Appointment
10 Laws of Trust by Joel Peterson and David A. Kaplan
Lead With Humilty by Jeffrey A. Krames
Managing Transitions, 2nd Edition by William Bridges
The Optimistic Workplace by Shawn Murphy
The Center For Sales Strategy
Media Selling, 4th Edition by Charles Warner
The Million Dollar Media Rep by Michael Guild
10 Laws of Social Media Marketing
Interactive Advertising Bureau
Expect to Win by Carla Harris
FYI: For Your Improvement by Kori Ferry
You 3.0 by Deborah Gray-Young
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