I am delighted you stopped by to learn more about how we might collaborate. With over a decade of experience in marketing and advertising experience I consider myself a savvy businesswoman (slash) agency bred strategist. My expertise in the field spans entrepreneurship, multicultural marketing, digital advertising, strategy development. We have deep knowledge in media planning, buying and selling. Being open to a wide range of verticals such as: automotive, finance, packaged goods, quick service restaurants and retail helped me to uncover my true passions and strengths.
Early on my success was rooted in process-oriented environments but in taking career risks I adapted—learning to thrive in fast paced start up environments. A problem solver by nature, I quickly unearth valuable consumer insights that drive business results. Realizing success in an ever-evolving practice I enjoy collaborating with teams that encompass a diverse range of talent. Often times the best executions come from discussions that include the full team and deliver on their unique needs.
My love for the industry is such that I chose to split my career between agency life, national media sales and brand marketing. Managing teams at Starcom Worldwide, my role was to lead strategic thinking on a variety of accounts including Allstate Insurance Company, Walgreens and Procter & Gamble. I also contributed invaluable insights to the Walmart new business pitch; a win worth $500 million to the agency! I transitioned into national media sales, selling advertising on a variety of platforms including digital, mobile, television and online video solutions.
Fast forward, that same consultative and client centric approach learned from the corporate world yields repeat business for Savvy Pro Marketing today. Entrepreneurship allows me personal balance, immersion in new technology and rewarding experiences as we chauffeur brands to the next level.
I'd love to discuss industry trends, speak on panels or learn how we might collaborate on your project. Join our #Glowgetter tribe on Instagram @savvypromarketing don't be shy leave a comment or send me DM. I'd love to connect with you!